Racing Lookbook 2023

Dead On Tools is expanding our racing sponsorship for 2023. Dead On Tools and racing are Made To Live Out Loud. We work hard and play hard. Join us at one of our upcoming events to celebrate this empowering lifestyle. Check out the highlights from Daytona to Richmond. As we complete another lap, we’re always ready for fresh pavement and new fans!

NextEra Energy 250

A Steely Grip and Ready to Rumble

Fast Start to the Season

The Action is Hot Under the Lights

Victoria’s Voice FDN. 200

Feel the Thunder in the Desert

The Pit Boss

A Perfectly Oiled Machine

Fr8Auctions 208

The Best Tools Move the Needle

Comfortable at the Track

Relaxed in Dead On Tools Headwear

Xpel 225

Freewheelin’ and Three Wheelin’

Closer to Perfection

One Team, One Goal

Long John Silver’s 200

Checking All the Boxes Until Everything Feels Right

New Grounds with High Tech

The First to Race with Rain Tires

Putting the Hammer Down

Turning It Up for the Furious Final Push

The Pit Crew is Dialed In

Pride in the Work Without Missing a Beat

NASCAR Foundation

Fun Healthy Activities for Life

Speediatrics Children’s Fund

Dazzling Young Stars Outshine the Pros

Sharing Happy Memories

Together Strong as a Team

Friends Forever

Winning Smiles Take the Checkered Flag

Heart of America 200

Nightcap of the Double Header

1st Comes Down to Seconds

The Race Inside the Race

Buckle Up SC 200

Shades of Gray

Brothers in Pit Row

Fast on Track

Brotherly Rivalry

Speed Must Run in the Genes

Tyson 250

Return of the Roar at the Historic Speedway

All-Star Race Weekend

Fans and Drivers Feel the Buzz

NC Education Lottery 200

All In for Practice and Prime Time

Come Out and Show Out

Take the Crown in the Queen City

O’Reilly Auto Parts 150

Dead On Tools Storming over Mid-Ohio

Where Champions are Made

Gray Rain Drowned Out by Rolling Thunder

Worldwide Express 250

Cool and Focused During the Intense Hot Season

Trust in Your Tools + Gear

Pushing the Limits on “Strawberry Hill”