
Racing Lookbook 2021-2022

Dead On Tools and Racing
85 Million Race Fans and Growing

Clash at the Coliseum
Breakthrough Racing in Los Angeles

Dead On Tools 250
Ahead of the Pack and Shaking Up the Competition

Dead On Tools 200
On the Cutting Edge with Tech & Teamwork

Nail Art at the Midway
Hammering Out the Fine Details

This Artwork is a Keeper
Look Who Nailed It

Defying Gravity
Zero Vibe Hammers Make It Look Easy

The No. 15 Race Truck
The Competition Just Sees the Back

Packing the Midway
Clock-Stopping Intensity from Fans and Contestants

Hungry to Win
Hot Dog Eating Contest for Dead On Tools Prizes

Make Your Mark
Feel the Energy and Put It All Out There

Best Display on the Midway
People Can’t Resist the Fun and Excitement

Race Day Superfans
Sporting New Dead On Tools Gloves

Spinning Prize Wheel
Everyone Who Spins Wins

Relay Race Contest
Impressive Skills are Put to the Test

Best Pros & Best Equipment
Dead On Tools All The Way

Focus and Concentration
Dead On Tools Demands Exacting Precision

Team Work = Dream Work
Every Pre-Race Move is Measured

It’s Go Time
Everything is Dialed In for Speed and Safety

All Eyes on the Pace Car
Dead On Tools Leads The Field

The No. 02 Race Car
Waiting for the Ceremonial Engine Start

Pre-Race Huddle
The Team is Poised and Ready

Final Pit Stop
A Race Within The Race // Every Second Counts

Charging >>> Checkered Flag
A Standing Ovation for the Final Lap

Dead On Tools 250
Champagne on the Half Mile of Mayhem

Dead On Tools 200
Lady in Black is Too Tough to Tame

The Suite is the Center
Gear, Food/Drinks, and Good Times

View from the Suite
Close to the Race with All the Premiums

Stars on the Midway
Meet Your Favorite Driver

Dead On Tools and Racing
Thunder and Lightning Make a Great Team

Dead On Tools 250
Raise Your Fists

Dead On Tools 200
Only One Can Be First

Dawn in Los Angeles
Dead On Tools Ushers in a New Era

Made To Live Out Loud
The Race Echoes Forever