Dead On Tools Locks In With Sam Hunt Racing + Harrison Burton
Dead On Tools Locks in Multi-Race Primary Partnership Campaign with Sam Hunt Racing and Harrison Burton
Mooresville, NC (December 15, 2025) – Sam Hunt Racing (SHR) announces today that the organization will partner with Dead On Tools, one of the world’s fastest-growing tool and work gear brands, throughout the 2026 NASCAR O’Reilly Auto Parts (NOAPS) season. Dead On Tools will serve as a primary partner aboard Harrison Burton’s No. 24 GR Supra for 12 races starting in the NOAPS season opener at Daytona International Speedway on February 14.
“I am beyond proud to have Dead On Tools join the Sam Hunt Racing in 2026,” said Sam Hunt, Owner of Sam Hunt Racing. “From my first conversation with their leadership, I knew there was a ton of symmetry with what our respective teams are trying to accomplish, and how we go about doing so. They do things the right way and work extremely hard to put out their fantastic line of products. I have no doubts that we will successfully grow together, while creating great memories along the way.”
Dead On Tools began its journey as a NASCAR partner in 2020, beginning as a race sponsor. From there, the hardware brand continued to expand its footprint in the NASCAR industry, putting itself front and center to fans amongst other hardware industry titans in the industry. In 2025, Dead On Tools created a relationship with driver Harrison Burton, who is returning to the NOAPS but joining Sam Hunt Racing to pilot the No. 24 GR Supra full-time. Dead On Tools, following a successful year on and off-track with Harrison, are pleased to continue its relationship with Burton and to join the Sam Hunt Racing family.
“Everyone at Dead On Tools is thrilled to be able to continue to grow our partnership with Harrison. To be with a team like Sam Hunt Racing, we know the #24 will be in great hands and are excited for a terrific 2026 season,” said Joseph Ardell, Marketing Manager for Dead On Tools.
Dead On Tools Primary Race Schedule:
- 2/14 - Daytona International Speedway
- 3/28 - Martinsville Speedway
- 4/11 - Bristol Motor Speedway
- 5/23 - Charlotte Motor Speedway
- 6/27 - Sonoma Raceway
- 7/11 - EchoPark Speedway (ATL)
- 7/25 - Indianapolis Motor Speedway
- 9/5 - Darlington Raceway
- 9/12 - World Wide Technology Raceway (STL)
- 10/3 - Las Vegas Motor Speedway
- 10/24 - Talladega Superspeedway
- 11/7 - Homestead-Miami Speedway
Additional information regarding SHR’s No. 24 team partnership lineup will be provided at a later time.
About Dead On Tools
Dead On Tools: A collision of serious tool using professionals and a lifestyle lived out loud. Dead On Tools sets the highest standard for precision tools and work gear products in the industry today, representing innovation and quality that was born from actual users in the trade. Dead On Tools is headquartered in the Midwest and distributes professional tools and work gear products throughout North America. For more information, visit deadontools.com.
About Toyota
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs nearly 64,000 people in North America (nearly 48,000 in the U.S.).
For almost 70 years, Toyota has assembled nearly 47 million cars and trucks in North America at the company’s 14 manufacturing plants. In spring 2025, the company’s plant in North Carolina will begin to assemble automotive batteries for electrified vehicles.
Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.7 million cars and trucks (more than 2.3 million in the U.S.) in 2024, of which more than 43 percent were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).
About Sam Hunt Racing
Sam Hunt Racing (SHR) is a competitive NASCAR O’Reilly Auto Parts Series (NOAPS) team founded and led by former racer Sam Hunt. Since its debut in 2019, SHR has grown into a fiercely respected competitor in the sport, entering its eighth season with a clear vision: to set a high standard for performance and innovation in NOAPS and beyond. Partnering with industry titans like Toyota GAZOO Racing, SHR serves as a platform for emerging talent and a catalyst for the future of NASCAR.
